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BRIDAL BIZ

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Advertising

Started by Tracey Burnap. Last reply by Maja Larson Mar 24, 2013. 2 Replies

What ways have you found work best to advertise your salon to brides?

Tags: advertising, advertisement, bridal, brides, Weddings

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Comment by Amanda McDonough on March 8, 2013 at 8:00am

I have contacted local venues (i.e. b&b, vineyards, etc.) and through a relationship with them have become one of the main stylists/ salons on their vendor list. Brides often choose their venue long before they think about hair and make-up, so having your name on the Vendor list, and your cards in the Bridal Suite, chances are they will contact you!  This is great for Wedding business, and even long time clients from workers/ owners of these venues!!

Comment by Alwyn Digregorio on February 19, 2013 at 12:37pm
I have found that attending local bridal expos are good but the best thing is word of mouth. I keep a Pinterest page on weddings/updos I have done and that seems to bring business. Go to local schools and do updos at their fashion shows etc.. Young girls have big sisters, cousins etc..If you have a clientele with kids, offer to do a free cool braid to showcase your skills to the parents. Do a bridal showcase for the salon and bring in models to do hair on. Couple with a local bridal boutique to lend dresses and then have a fashion show at the salon. Hope this helps
Comment by ANA KENNY on February 19, 2013 at 9:46am

Starting off in a new salon and want to develop a bridal dept ,any ideas to present to other co workers and to present an agenda to the meeting to get all involved? and to get started!!

Comment by Nancy Haynes on January 27, 2013 at 8:15pm
I like to keep my bridal contracts in a binder for the following year so I can send them a thank you/ happy anniversary note. I also get all bridesmaids info to send them a holiday card at the end of the year. Keeping up with the brides I have done always seems to bring in new ones. I don't make enough time in my busy days to play too much with Internet advertisements but every little picture you post makes a big impression on your clients.
Comment by Lealani Morton on January 1, 2013 at 11:02am

I don't have a salon, but as a sister to a florist, there are a ton of ways to get your advertisement up and out into the world. Try complimentary chocolates with your salon info and bridal info, the ladies MIGHT share with their friends lol. I love the idea of putting your salon name on everything, pens, bags, stickers, pins (for the cool hipsters and their shoulder strap bags lol). I would suggest getting out to expos in your area, rent a table and have some ladies doing updos, and have plenty of physical stuff to look at. Brides want to imagine their perfect wedding, and with a whole table of luscious ideas and accessories and gorgeously framed pictures, they can't resist making a trial appt. :) hope this helps!

Comment by Tracey Burnap on May 14, 2012 at 10:34pm
Those are great ideas Sandy! Thanks!
Comment by sandy lawrence on May 13, 2012 at 5:10pm

Advertising on www.theknot.com has been amazing for us. We have quadrupled our bridal business and it's not expensive. We've also done well by introducing ourselves to the local Planners and Reception Venues. You want to be on their vendor list.

 

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