Pale Fire

Editorial Shoot

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❤️ Our hearts are so full ...#Repost @marybehindthechair @kevin.givens ・・・ ❤️🌈❤️ thx for pic @andrea_hairmagician....you might just win! 🌈 #thebtcshow #btcREADY #THEbTEAM #behindthechair

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Pulp Riot has taken Instagram by storm—their message, products and influencers have created a brand that stylists everywhere just can’t get enough of. Making their debut on the COLOR stage, they talked through some of Instagram’s newest and hottest color techniques and then demoed a few cut and styles to show off that sweet, sweet Pulp Riot color. #behindthechair #thebtcshow

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Just as the solar eclipse made its way over Austin, the Kenra Professional team took the BTC stage for their sixth year in a row. And, as one of the only teams to be with us since the beginning, they made the stage their own and hit us with bomb color tips and celeb-worthy upstyles. Laken Rose, @hairandmakeupbysteph, Cassie Siskovic and David Lopez talked the importance of products, getting creative without always having to prelighten and perfecting your styling skills. #behindthechair #thebtcshow

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Joico brought together haircoloring masters Vivienne Mackinder and Mark Minetti and social media stars @stylistricardosantiago, @philipring and @larisadoll for a presentation overflowing with color. So many models. So many formulas (which will all be up on behindthechair.com later this week!). So much education. First, Vivienne, Ricardo and Mark shared tips on how to complement different face shapes and use haircolor to contour. Ricardo shared his favorite rose gold formula (which he says is still his most-requested color in the salon) and Mark demoed an amazing peachy blonde. Then, Larisa and Phil shared a new color technique they’ve been working on for three months JUST for our show! #behindthechair #thebtcshow

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