If you're a hairdresser or salon owner looking to attract new guests in the salon - this video is for you! We get a lot of questions from hairdressers who do not know what to do to attract new clients in the salon. We are here to give you a hot tip – just one way for you to create some excitement and get noticed in the salon.


What do you do when you are not busy with clients? Maybe you had some cancellations and you tried to reach out to others to come in and you just could not fill the spots? Maybe you are a newer hairdresser who is still trying to build your book? Do you sit in your chair, looking into the mirror and say to yourself ”how do I get clients in my chair?” In your downtime, do you even think about what you can do to help yourself or others in the salon? Let’s bring up Mylie Cyrus for a moment – Smart or foolish at the VMA awards this year? Well, she certainly got everyone’s attention, didn’t she? AND guess who received all the press the next day? Mylie broke the rules! She stepped way out of her box and got noticed! Now, we aren’t saying you need to go to that extreme, but if you are a stylist who is not busy and waiting around for it to happen for you, waiting around for clients to come to you, then it’s high time to get up out of your chair, get out of the break room ‘cause YOU need to get noticed and make it happen for YOURSELF!


Don’t have the funds to market yourself? It does not always take money to make money! Key words to think about – enthusiasm, intent, purpose, creativity, learning, vibe, positivity, team, excitement, curiosity and chaos. Go grab a mannequin and a tripod and set them up in front of your station and get your creative juices flowing! Practice, practice, practice! Braiding, knotting, up-styles, cutting fringes, sectioning hair, flat iron and curling iron techniques,texturizing techniques, break out the new shears – pull up our free YouTube videos on your phones and iPads and practice the techniques Sam and Andrew Carruthers have for you, right there at your station! What will happen? You just may be surprised! You will find that you will create a sense of enthusiasm in the salon. All eyes will be on YOU! You will get noticed – other stylists’ clients will ask ‘what is he/she doing?” YOU just may end up servicing that client when their stylist is not in the salon, on vacation or too booked – yes YOU! Why? Because that client noticed you and your enthusiasm and they asked for YOU! Your fellow stylists will take notice and your boss will definitely take notice! And guess what else will happen? You will be learning! We must never, ever stop learning! Other stylists in the salon will come up to you to see what you are doing and ask questions – the vibe in the salon will become extremely positive as you work on your mannequin with a sense of purpose and intent. Do you see the value in this? Break the norm – put that magazine down, get out of your chair and out of the break room and get the creative juices flowing so everyone can notice you! attract-new-guests-in-the-salon-sam-villa-salon-marketing


If you sit around and wait clients are never going to show up. Sam guarantees you will get noticed and build a clientele by indulging in practice. Think about it...the other clients in the salon that see your positive attitude, your sense of excitement and creativity – they are going to recommend you to their family and friends. Your boss is going to see you as hungry, filling your down time with positive activity, sharing with others and look to you for that walk-in because you deserve it! Remember this from Sam, "A successful salon is not made up of individuals, it is made up of a TEAM of individuals”. Sam is creating a movement. He wants us to think differently, speak differently, and do things differently. He encourages every stylist to do so. So, get out on the salon floor – rally the team, create chaos, curiosity, intent and positive vibes! If you do it, they will come! Build your salon business through grassroots marketing! 

Written by: Lya Navarra 

Read the original article HERE

Views: 47


You need to be a member of to add comments!


Cut Blow-dry Time In Half!

FOLLOW US on Instagram @behindthechair_com! Hashtag #behindthechair and see your pics below!


Just as the solar eclipse made its way over Austin, the Kenra Professional team took the BTC stage for their sixth year in a row. And, as one of the only teams to be with us since the beginning, they made the stage their own and hit us with bomb color tips and celeb-worthy upstyles. Laken Rose, @hairandmakeupbysteph, Cassie Siskovic and David Lopez talked the importance of products, getting creative without always having to prelighten and perfecting your styling skills. #behindthechair #thebtcshow


Joico brought together haircoloring masters Vivienne Mackinder and Mark Minetti and social media stars @stylistricardosantiago, @philipring and @larisadoll for a presentation overflowing with color. So many models. So many formulas (which will all be up on later this week!). So much education. First, Vivienne, Ricardo and Mark shared tips on how to complement different face shapes and use haircolor to contour. Ricardo shared his favorite rose gold formula (which he says is still his most-requested color in the salon) and Mark demoed an amazing peachy blonde. Then, Larisa and Phil shared a new color technique they’ve been working on for three months JUST for our show! #behindthechair #thebtcshow


Ammon Carver, Leah Freeman and Matt Swinney—2017 Stylist Choice Award winners for Favorite Education Team—served major take-home tips that will definitely make your life easier behind the chair. For example, Leah (fresh off her #ONESHOT win for Big Shot North American Creative Color Shot) recommends balayaging on wet hair for max speed and the best blur. And we loved when Ammon gave a shoutout to Matt (another #ONESHOT winner for Big Shot North American Avant Garde Shot) and Leah for always pushing him and each other to work hard at their craft. #behindthechair #btconeshot17 #thebtcshow #btcfam #btcready


Mary with HOTSHOT WINNER....OMBRÉ....who came all the day from Russia! @sheffpavelstylist @marybehindthechair #btconeshot17 #behindthechair #thebteam

© 2017   Created by   Powered by

Badges  |  Report an Issue  |  Terms of Service