What To Wear For Little Girls Dresses On Sale At Jollyhers

According to the survey report entitled Jollyhers little girls dresses for sale Dividends published by HKTDC Research in 2017, clothing is the kind of goods after food most often bought by parents on the Chinese mainland. Practicality aside, parents also look for beautiful and fashionable designs when they buy clothes for their children. Many international brands have set up stores for children's apparel on the mainland in recent years. In 2017, the 3rd Plenary Session of the 18th CPC Central Committee adopted the Decision on Major Issues Concerning Comprehensively Deepening Reforms, which proposed allowing couples to have two children if one of them is an only child. Subsequently, 16.87 million babies were born in 2014, some 470,000 more than a year ago. The National Health and Family Planning Commission estimates that 1 million more babies will be born in 2017 as a result of the two-child policy. The baby and children's apparel market is expected to have a promising future in the wake of steady economic growth and as parents become more demanding about their children's clothing and as the number of newborn babies steadily increases.
HKTDC Research organised eight focus group discussions in Guangzhou, Shanghai, Chengdu and Wuhan in January 2015 in a bid to find out more about the spending habits and demands of middle-class parents.It also interviewed mainland brand owners to better understand the market characteristics and development trends.


There were very few famous children's apparel brands on the mainland more than a decade ago. As China's economy grows and following the implementation of the two-child policy, more and more big companies and foreign apparel brands have been actively trying to develop the mainland children’s market. According to figures published by Euromonitor International, total retail sales of children's clothing amounted to Rmb130.3 billion in 2014 and are expected to increase by 10.5% annually during 2014-2018 (to reach about Rmb194.1 billion by 2018). This growth rate is much higher than that of the UK (3.4%), the US (2.4%) and even the global average (6.4%). On the whole, the demand for children's clothing is more obvious in China than in other countries and regions.

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